That's It That's All World Premiere

Words: Eric Meyers

In an industry where every product hits the market with an overbearing amount of hype, it makes for a special occasion when something fulfills expectations. That’s It, That’s All is this year’s video that lives up to it’s name like no other.

The premiere took place in downtown San Diego at Anthology, a three-level club with plenty of viewing room despite the multitude of onlookers. Quiksilver and Red Bull really went all out to ensure this night would be one to remember, or perhaps forget if you took full advantage of the free drinks.

While he is the major force in the video, this isn’t just the Travis Rice show. Heavy hitters like Scotty Lago, Pat Moore, Mark Landvik, Danny Kass, Eddie Wall, Nicolas Muller and so many more make for an all killer, no filler lineup of tricks that would be enders in any other film.

To divulge any more details would be an injustice to the work that was put into the video by everyone involved. If you don’t go see this movie, you might as well trade your board in for some rollerblades, because this piece is so full of progressive riding and professional filming that it makes you wonder what could possibly be next.

The evening as a whole was a once in a lifetime experience, but That’s It, That’s All will have the same effect when you watch it from your couch. The bottom line here…put this one at the top of your shopping list because the only place you’ll find more hammers is at your local hardware store.