That's It That's All Sneak Peak Premiere

Brain Farm Productions selected the über, tres tres chic private club of SOHO House in New York City to show the first ever sneak peak of its highly anticipated Red Bull-Quiksilver sponsored film, That’s It, That’s All. Man of the hour, Senor Travis Rice, was in attendance along with agent, snowboarding legend and Executive Producer, Circe Wallace. (Not to mention Ava Hetzel; Wallace’s six year old daughter with ex-pro-snowboarder Andy Hetzel.)

Rice and Wallace sipped cocktails with select New York City media, close friends and family including the parents of Brain Farm’s Curt Morgan, who drove down from Albany, New York to check out their son’s flick. Morgan, serving as director, editor and cinematographer, unfortunately couldn’t be there. He was and currently is slaving away inside his editing suite out in Jackson Hole, Wyoming, where the film’s finishing touches are taking shape.

Only 42 minutes were shown at the screening, leaving the audience chomping at the bit for more until September 30th when its final completion will be released. Epic heli-shots of Rice, Nicolas Müller and Jeremy Jones descending gnarly peaks in Alaska and New Zealand had everyone sitting on the edge of their seats. Truth be told, That’s It, That’s All has pushed the envelope within the snowboarding film genre to its next apex. Stay tuned!